The official broadcaster of the UEFA Euro2012 championships for the Indian subcontinent Neo Prime has tied-up with premier video portal iStream.com to provide exclusive live streaming in India of the Neo Prime telecast.Neo Prime hopes to get a tangible online viewership which will help to boast its ad sales which have been positive for the channel, which hopes to generate upto Rs 500 (50 crores) through Euro2012.
The UEFA Euro2012 broadcast on Neo Prime will be streamed live on a dedicated segment within istream.com, and the fans would also have access to the content on demand for a full month both through www.neosports.tv and the www.istream.com sites. Fans would also be access and enjoy extensive support programming around the event, including pre-and after match highlights, team and player stats, profiles, trivia and other related clips from the mega football event, being jointly hosted by Poland and the Ukraine.
Neo Sports Broadcast Ltd COO Prasana Krishnan said, "The consumer traction for International football is at its zenith in India. We aim to delight the fans by providing live coverage of the biggest football extravaganza of the year across multiple touch points including on-air and online. Neo Prime is delighted to partner with iStream.com for live streaming of the Neo Broadcast of UEFA EURO 2012. The aggressive marketing plan is bound to see unprecedented online traffic for this blockbuster event."
"UEFA EURO 2012 is one of the most anticipated sporting events this calendar and we are happy to partner with Neo Sports to stream an event of this magnitude on the internet in India. We believe that football has a strong pull among the Internet audiences in the country and this is part of our overall strategy to build a strong sports vertical for istream.com. We plan to bring in more such exclusive partnerships in the online video space," iStream founder and CEO Radhakrishnan Ramachandran added.
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