Blackburn Rovers appoint Shebby Singh Director of Football

Blackburn Rovers owners the Venky's have appointed former Malaysian international defender and television pundit Shebby Singh as the new Director of Football at the English Premier League. Shebby Singh had been an advisor on football matters to the Venky's and now moves into a more day to day job with Blackburn Rovers.

The appointment was made yesterday and the Malaysian of Indian origin is more known as having been a tv pundit on ESPN-Stars Sports on English Premier League coverage rather then being actively involved in the football business.

One of Shebby Singh's tasks will be to act as a go-between for the Venky's and manager Steve Kean, although the manager's future remains uncertain after relegation from the Premiership, the Daily Mail reported from the UK.

The management of Venky's since their club takeover in late 2010 has been criticised openly by the fans and if the appointment of Shebby Singh will cool such criticism will have to be seen.

For Shebby it will be interesting to see, if he can make the transition from the expert/pundit role to the active football business, then being a pundit it is easy to criticise and say what to do better, now Shebby will have to do it himself in such a role.