Denmark's Bendtner fined, suspended for goal celebration

European football governing body UEFA yesterday handed Denmark striker Nicklas Bendtner a one match suspension and a fine of 100,000 Euros for flashing the sponsored waistband of his underpants while celebrating a goal against Portugal during Euro2012.

European football's governing body said that its Control and Disciplinary Body had decided to imposed the fine and suspend the AFC Sunderland player for "one competitive fixture" after the celebration during last Wednesday's match against Portugal in Lyiv following disciplinary proceedings against the player for "improper conduct (Law 4 of the Laws of the Game)".

Law 4, which covers "The players' equipment" states: "Players must not reveal undershirts which contain slogans or advertising. A player removing his jersey to reveal slogans will be sanctioned by the competition organiser."

Article 18.18 of the "Regulations of the UEFA European Football Championship 2010-12" also states: "All kit items worn during the final tournament must be free of any sponsor advertising."

The waistband of Bendtner's green and white underwear had the name of a Dublin-based online betting firm. The company, Paddy Power, said on its website that they were "lucky pants".

"This suspension applies to the next 2014 FIFA World Cup match, including the qualifying competition, for which Bendtner is eligible," a statement said on the UEFA website.