Rurka Kalan village in Punjab has set an example for football development which is a model which could be followed by rest of India. This small village has not only produced five international footballers including the costliest Indian defender in Mohun Bagan's Anwar but also brought home the Street Child World Cup for India in March 2010.
The Youth Football Club in Rurka Kalan is emerging a strong Football hub in the region. With quality facilities for 40 Boarders in the Academy and 500 young kids in an organised training program it is a model youth development system for the country. The club has a tie-up with Coventry University Sports Science Department and Coventry City FC for technical help. Every year the club calls foreign coaches to train the coaches and players of YFC.
The problem with Indian football is the lack of mass participation, paucity of necessary infrastructure, no concrete youth development plan and lack of quality coaching system at grassroots. YFC with minimal sources at its disposal has been able to address these issues at a micro level.
The new Edu Football League Project will provide curriculum based coaching for five day a week around the year to under-12 and under-14 players. YFC has opened its satellite training centres in villages like Bundala, Bilga, Sarhali, Jandiala, Shankar, Aloona tola; which impart coaching to the kids regularly. The players will be given sports kits worth RS 1,500 free of cost. To promote football as tool for sustainable development and save youth from drugs and bad vice Life Skill Education workshop will also be held every weekend. The 500 registered players of the league are closely monitored in physical, technical and tactical areas. These players are distributed in 32 teams which will play 7 A-Side football every Sunday. The League started on October 23 end in January 2012. These kids are awarded with various freebies to keep their motivation levels high.
The event will be publicized in the media and a comprehensive outdoor media plan. Big wigs from the Arts, Sports, Politics and the Entertainment industry will regularly attend the event. Gurdas Mann has already been associated with the event as he released logo of the event at Rurka Kalan. Every fortnightly a newsletter will be published with players, photos and interviews. A couple of business houses have come forward to make the event a big success. The life skill Education workshops will also include art and craft, drama, personality development, psychological testing and counselling workshops. This will not only help youngsters to realize their potential but also establish that football can change lives. Ultimately YFC aims to make football as the way of life of youngsters.
This league will be held every year with increased no of players and aims to develop footballers for the country in the near future.
Every Sunday 'Most Valuable Player' of every match will be awarded. Similarly children who do well in Life Skill Education workshops will also be honoured.
A coaching DVD for youth players will also be released during the league. Every fortnightly a Newsletter of the league will be circulated in 5000 homes. This will encourage more participation in football. During the league 5000 notebooks will be distributed to kids.
In the Finals Two All Stars Teams will be selected from the whole program ,these teams will be rewarded with Avon cycles. Capital Local Area Bank is the main sponsor of the league. Sant Tarlok Singh World School Kanha Dhesian and Jagbani will be associate sponsors. JJ Jonex has provide 900 kits and is the official kit sponsor. Nivia is the official Ball and shoes partner of the League.
India striker Sunil Chhetri and Rurka Kalan product Anwar will also be visiting the league in due course.
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