I-League: Regional Broadcast partner announced

The All India Football Federation and their marketing partners IMG-Reliance have signed a season deal with Brand Value Communications Limited, the owners of channels News Time Bangla and News Time Assam, as the regional broadcast partner of the 2011/12 I-League for the states of West Bengal and Assam, but the search for a national broadcaster continues while regional broadcast partners in other regions then East and Northeast India are also being sought after.

As per the deal Brand Value Communications Limited would televise upto 75 matches of the upcoming I-League on its two channels and it is the second such deal between Brand Value Communications Limited and IMG-Reliance in weeks after they had worked out a deal for the just concluded 33rd Federation Cup earlier this month.

The value of the deal has not been disclosed by the two parties, but it surely will bring in some much needed funds to IMG-Reliance to refund their investments into Indian football.

The 14 team I-League is set to kick-off on October 22 with 182 matches to be played until April/May 2012.