Italian giants Juventus Torino will inaugurate their new home, the Juventus Arena on Thursday and hope to enter a new era in the history of the 113 years old club who fittingly are called Vecchia Signora (The Old Lady).The stadium has cost the club from the Piedmont 122 Million Euros and will have a capacity of 41,000 spectators. The new stadium has been build at Juventus' old home the 'Stadio Delle Alpi' and will get a new sponsor name once marketing partners Sportfive sell the naming rights.
Juventus hope their new stadium will be the home for years to come. Before the 1990 FIFA World Cup Juventus played their home games at the Stadio Comunale, then for the World Cup the 'Stadio Delle Alpi' was build but Juventus and their fans never became happy with the venue, so they worked on plans over the last decade to build a football specific ground and in the construction phase they played at the 'Stadio Olimpico' along with city rivals Torino FC.
For the club the stadium was a necessity to enhance their income and offer better facilities to well-paying fans with the stadium having 4,000 business seats and the club have been able to sell 85% of these, which has positively surprised the club management.
Juventus captain Alessandro Del Piero said, "My fourth stadium in black-and-white, that's my strangest record and certainly a tough one to beat. I hope it will absorb all the victorious energy of the delle Alpi."
"This time we're really at home and I hope that will create a feeling between us and the fans who could become our 12th man," del Piero added.
The stadium opens on Thursday with a match against English League One side Notts County FC.
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