Can a pure football magazine survive the difficult landscape of the Indian media? One will have to see as the new '90 Minutes' magazine dedicated to the sport of football was launched over the weekend in Kolkata. Trequartista Media, a Kolkata based publishing house, announced on Saturday the launch of 90 Minutes. It will be a monthly publication covering Indian and international football. 90 Minutes will initially be distributed in Kolkata, New Delhi, Mumbai, Bangalore, Pune, Guwahati and Shillong and the distribution will be expanded to other cities in the future.
The editorial team includes John Duerden, a renowned writer who writes regularly for publications of the stature of the Guardian, as Managing Editor; and Atishay Agarwal, who is one of the founders of the magazine, as Editor. Also Michael Cox, a renowned United Kingdom-based writer, who runs the award-winning website zonalmarking.net and also regularly writes for the Guardian, will be a columnist. In addition, content will also be contributed by guest Indian footballers from time to time, as well as by authors on football from across the world. This outstanding global content will be enhanced with the inclusion of specially selected images from the world's top notch football photographers.
The debut issue of 90 Minutes in the month of July will feature an exclusive interview with Dutch legend and captain at the 2010 FIFA World Cup, Giovanni van Bronckhorst. It will also have interviews with Indian star Sunil Chhetri and national team coach Armando Colaco, in addition to a host of feature articles and fun snippets.
90 Minutes editor Atishay Agarwal said on the launch, "This magazine is a dream come true for the entire team that has worked incredibly hard for many months, and won over several doubters. Also, I'm sure it will also fill the void in the hearts of all football fans in the country, who have never had a magazine to read on their favourite sport. The football movement in the country is growing rapidly, and we are highly excited about being a part of it, and perhaps playing a significant role in it."
Managing Editor John Duerden said, "Magazines are an important part of the whole football culture that needs to exist for football to thrive. Things are changing in Asia. Fans are more sophisticated and they also want high-level coverage of the game but they also want coverage that is relevant to them."
"It is important that Indian fans have an Indian magazine. It is not a UK magazine distributed in India but a magazine written, mostly, by Indian lovers of football. The team behind 90 minutes knows what Indian fans want and need," John added.
90 minutes will target an audience primarily within the age group of 13 to 30 who http://www.blogger.com/img/blank.gifare extremely passionate about football. The magazine will be easily available in the mentioned cities and will be priced at only Rs. 50, thus making it accessible to everyone that is interested, especially the youth.
The magazine will use the power of the printed word and compelling visuals to deliver expertise, deep analysis and insight and will contain the views of various authors on football happenings, teams, players, coaches etc. In addition, it will also contain a poster every month.
Details about how to subscribe and advertise in the magazine is available on the magazine website www.90minutes.in
I wish the publishers and the editorial team all the best! A difficult task but lets hope the football fans in India make is a success.
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