Sabtu, 23 Maret 2013

Heineken reaches out to Football fans in India – searches for the 'Heineken Social Reporter'

International beer brand Heineken is giving one lucky football fan the chance to report LIVE from the 2013 UEFA Champions League Final at Wembley in London.

Heineken, one of the world's leading premium beer brands, is looking to offer an important assignment to one lucky football fan from India - a chance to be 'Heineken's Social Reporter', and report live from the upcoming UEFA CHAMPIONS LEAGUE FINAL on May 25, 2013.

Heineken is looking to recruit a 'Man of The World' from India, to live the Heineken Experience and report on it. The attempt is to recruit a lucky football fan, who is digitally and socially savvy, creative, witty, passionate and eager, to report on the UEFA Champions League Final weekend for Heineken's Social Media channels in India. The initiative is an extension of the brand's global campaign THE CANDIDATE, and one of the initiatives as part of Heineken's activation of the UEFA Champions League sponsorship in India.

To join the search, interested fans will go through an online and offline selection process, with the first step starting on Heineken's Facebook page under www.facebook.com/heineken .

The selected candidate will also meet and exchange notes with Guy Luchting (selected candidate featured in THE CANDIDATE) as part of the Heineken Experience at the UEFA Champions League Final in London.

Commenting on this exciting initiative, Samar Singh Sheikhawat, Senior Vice-President Marketing, United Breweries Limited, said, "Creativity, Spontaneity and Wit are core values of Heineken, and this campaign, which kicks off our UEFA Champions League activation in India, captures these values in large doses. Recognizing the power of digital and social media in India, this campaign will run almost entirely on Digital. We expect this initiative and our overall Champions League activation plans to give Heineken asalience boost, and connect with young urban consumers in the key consumption months of the upcoming warm Indian summer."

"The winner of our search will not only experience the time of his life, but will also play an extremely important role in his assignment as Heineken's Social Reporter. We are looking for someone not just with advanced degrees or skills, but for someone who is smart, spontaneous, witty and creative; and someone who has the ability to think out of the bottle."

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