Ten Sports retain UEFA club football rights for India!

UEFA have confirmed that that the Taj TV/Essel Group owned Ten Sports channels will continue to show continental European club football on their channels from 2012 to 2015. The rights for three seasons of the UEFA Champions League and UEFA Europa League are said to have been sold by UEFA for 3,5 Million US-Dollars, nearly a three fold increase from the last cycle.

Ten Sports channel competitors ESPN-Star Sports and Neo Sports had also bid for the rights, which have become very lucrative in India though match kick-off timings in Europe are often well past midnight.

Ten Sports CEO Atul Pande said, "We are committed to bringing the best sports action to our viewers, and with this long-term renewal of the UEFA Champions League and UEFA Europa League we have reinforced our leadership further."

"With the best football line up on Ten Channels it reaffirms the belief of our viewers and our associates in us. We are committed to bringing the best football action to our viewers and we will continue delivering to our promise," Mr. Pande added.

Ten Sports channels (Ten Sports & Zee Sports in the past, now Ten Sports & Ten Action+) have been airing the top club football from UEFA for a couple of years and showcase more than 55 UEFA Champions League and 60 Europa League matches from September to May every year. Ten Sports offers the most comprehensive coverage of the UEFA Champions League & UEFA Europa League in India, with a choice of live matches and a full round up of all the match day action throughout the week.

The rights are not only for television but across all broadcast platforms and besides India Ten Sports channels will be showing the matches across south Asia in Pakistan, Sri Lanka, Maldives, Nepal, Bhutan, Afghanistan and Bangladesh.