Admission for IISWBM - Sports Management Course

The admission is ongoing for the one year full-time Post Graduate Diploma in Sports Management at the Indian Institute of Social Welfare & Business Management in Kolkata. The last date of issue and receipt of completed Application Form is June 2, 2011.

The course is designed to give students a professional exposure to the structure, economic impact, organization, marketing, funding of the Sports Industry as well as the relationship between the sports and mass media. Further the course is there to assist the students to gain a thorough understanding of the multi-dimensional importance and the value of sport. There is an internship programme for all the students as part of the course.

The one year course is divided into two semesters with a variety of topics covered in the curriculum.
The first semester includes Management Principles, Sports Economics, Organization Behaviour and Sports Psychology, Sports Finance, Communication, Sports Marketing, Computer Applications, Sports Science, Administration of Specific Games and Lifestyle/ Wellness management; while the second semester would include Entrepreneurship, Theory, Philosophy and Sociology of sport, Business and Government including monetary and fiscal policy, Sports Administration, Sponsorship & Broadcasting, Sports Law, Sports Journalism and Public Relations, Quantitative Methods and Research Methodology, Project Work + Development of Sporting Talents.

Besides the professors and lecturers of the institute, there are guest lecturers who come in to teach about their specific areas of expertise. Over the years I myself have been lecturing at the IISWBM about professional European football. And it is always good to see the eagerness of the students to learn and get to know more about a subject.


The admission advert reads

Placement: Excellent Placement Record all through for successful candidates.
Eligibility: Bachelor's Degree in any Discipline from a recognized University through Written Test, GD & PI.
Bank Loan: Special arrangements with IDBI & Canara Bank.
Application Form & Brochure: Application Form & Brochure are available at IISWBM on payment of Rs.500/- in cash or download from Institute's website to be accompanied by DD of Rs.550/-.
Classes will commence from July, 2011.


Contact details

INDIAN INSTITUTE OF SOCIAL WELFARE AND BUSINESS MANAGEMENT
Management House, College Square (West), Kolkata - 700073
Phone: +91-33-2241-8694/8695/3756/5792, Fax: +91-33-2241-3975
E-mail: sports(at)iiswbm.edu / datta_subrato(at)rediffmail.com, Website: www.iiswbm.edu

Me lecturing at the IISWBM

I have visited the Indian Institute of Social Welfare & Business Management in Kolkata a number of times over the years, but I have only lectured there at their Sports Management course a couple of times back in 2004 around the India vs Japan qualifier for the 2006 FIFA World Cup. Some of their students had then worked under me in organising the game as exposure and experience.

Now I was back at the Institute after Prof. Subrato Datta had invited me a few months back to lecture there once more. So on Friday, February 18, I was back to give the students a lecture/presentation about professional football in Europe with a focus on the German Bundesliga as a potential role model for the I-League and Indian football in general. And towards the end I had a special guest turn up in my friend and former French international Vikash Dhorasoo, which really got the boys excited.

I followed it up with another session on Wednesday, February 23 which was more question&answer then a lecture, where I told the boys more about how European professional football is organised and run; but also pointed out the problems of Indian football and sports in India in general plus that they as sports management students need to bring in professionalism into the sports that they would get involved with, learning best practices from around the world and focus on the sports persons & their needs.

I do speak to audiences and make a number of presentations over a calendar year, but it is different with students and I try to make it as interactive as possible so they learn something from what I am trying to teach them. And I hope it works...