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Tampilkan postingan dengan label Social Media. Tampilkan semua postingan
Tampilkan postingan dengan label Social Media. Tampilkan semua postingan

Selasa, 24 Juli 2012

English Premier League issues Social Media use guidelines

Social media is becoming more and more part of our everyday life and it is causing problems even within football. Now the English Premier League has issued guidance to its clubs on player use of social media.

This comes after clubs had asked the EPL to put together general guidelines for the use of social media after players have been causing uproars for their tweets.

The guidelines focus on a number of areas including the benefits of using social media to engage with supporters, understanding the potential audience of social media sites like Twitter and Facebook and recognising that it is possible to commit offences online via social media.

Advice is offered on the endorsement of brands, goods and services, while confidential information about team selection, injuries or tactics is prohibited from being disclosed on social media.

Also outlined is The FA regulatory role in respect of disciplinary action that can be taken against players who make improper comments on social media websites.

Though now there are new guidelines in place the Premier League still views social media as a useful tool, if used responsibly, it provides a way for fans to follow and communicate with players and this was not possible in this way earlier.

Premier League Chief Executive Richard Scudamore commented on social media in a recent interview and outlined the many benefits of its use by saying, "Social media is doing a good job of allowing fans to feel closer to the players. There is a more human side now to some of the players and the public can communicate more directly with them."

"Clearly it isn't the same as texting your best mate or talking to someone in person and sometimes there can be abusive comments, but generally the internet, online chat rooms, and the way people are communicating is healthy," Scudamore added.

Senin, 04 Juni 2012

Could Shahrukh Khan be the saviour of Indian football?

Since last week when for the first time the news came out that Bollywood superstar Shahrukh Khan is in talks with I-League champions Dempo SC to buy a 50% stake in the Goan giants there has been a lot of talk about what Shahrukh Khan's foray into Indian football could mean for the beautiful game in India.

If one just has a look at the media coverage, the buzz on social media and the interest people took in this story then it shows that if someone of the stature of Shahrukh Khan got actively involved in Indian club football it could give the game a push in the right direction, it would surely draw more media attention to the I-League and its clubs.

But many see Shahrukh Khan as a potential messiahs or somewhat of a saviour for Indian football, who would usher in a new era; a more commercially viable era in Indian club football is what the owners hope for. If one looks at Shahrukh Khan's Indian Premier League franchise Kolkata Knight Riders then commercial success has been a forte of KKR, but it had only some influence on the IPL as a whole which in the midterm has been anything but profitable overall for the franchises.

Surely Shahrukh Khan coming in would mean a lot of attention, potential sponsors and investors would look up and maybe join in, but from my talks with different people in the business I know many are sceptical of the current situation, while some are honestly worried. These people want financial benefits, return on investments rather then a good show which Bollywood and its glitz stands for.

But there lies the difficulty of the I-League and Indian club football. This difficult balancing act is something the people in-charge need to understand and use this opportunity of maybe having Shahrukh Khan as a co-owner to push the I-League into a direction where commercial entities see a value of sponsoring India's premier football league and TV channels fight over the rights to broadcast it.

Only then can the I-League move ahead into a better future...

Sabtu, 31 Desember 2011

Happy New Year 2012!!!

I wish you, all my readers and well-wishers, a very happy New Year 2012!!!

Most importantly I wish good health to you all and your families, achieve your personal goals and lets hope for a great year in football.


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