Manchester United sign record Chevrolet shirt sponsorship deal

English Premier League giants Manchester United have signed a record-breaking shirt sponsorship deal with car maker Chevrolet, a brand of General Motors, which will kick-off in the 2014/15 season when Chevrolet replace current shirt sponsors Aon, an insurer.

The seven year deal is worth about 559 Million US-Dollars. In the first season Manchester United will receive US$70m and until the 2020/21 season there would be an annual increase of 2,1% in the sponsorship amount. Chevrolet only recently were signed as United's official new car partner to replace Audi and will pay the next couple of seasons US$18.6m as a premium sponsor.

The shirt sponsorship deal between Manchester United and Chevrolet is the biggest-ever in the history of world football dwarfing the 30 Million Euro deal between FC Barcelona and Qatar Foundation which was earlier the biggest such deal.

For GM brand Chevrolet the deal with Manchester United makes business sense then the car maker is working to grow further in Asia, South Africa and Europe. Especially in Asia and South Africa the Red Devils are a massive football brand.

After Sharp, Vodafone, AIG and Aon, Chevrolet will only be Manchester United's fifth shirt sponsor in the club's history.

VIDEO: Could Tollygunge Agragami be forced to change their club name?

The XtraTime program reports from Kolkata that the former National Football League (now called I-League) club Tollygunge Agragami, who currently play in the Calcutta Premier Division, are fighting for financial survival and are considering to change the name of the club if a suitable sponsor is found. If this happens then the name of Tollygunge Agragami which was founded in 1943 will disappear from the Indian football scene.

Here the XtraTime report

Churchill Brothers sign NVD Solar as sponsors

Goan giants Churchill Brothers SC earlier this week signed Kolkata-based NVD Solar Ltd. as their title sponsor from the upcoming 2012/13 season onwards. This was announced by club patron Churchill Alemao and Saibal Hazra, Managing Director NVD Solar Ltd. at a press conference at the Leela Kempinski in Cavelossim, Goa. Churchill Brothers Sports Club would be playing the upcoming season under the name of NVD Churchill Brothers.

Speaking at the press conference both parties divulged that the contract period would be initially for three years with a renewal clause at the end of the third year. NVD Churchill Brothers would henceforth be working very closely for Youth Development, Facility Development, Sports Pubs, etc thereby creating SBUs in each initiative which both sides hope would be a path breaking milestone in Indian football.

The deal has been made possible by Churchill Brothers Technical Director Subhas Bhowmick, who was present at the press conference besides Ms. Vallanka Alemao and Debojit Choudhury (Managing Director, 360 Corporate Relations).

For India's number one family football club the deal worth Rs 270 Million (27 crores) for the three year period is an important step to ensure the clubs budget for the coming seasons besides also being in a position to remain competitive against their strong opponents.