VIDEO: Pepsi T20 Football Grand Finale ESPN episode

Pepsi India has partnered with sports channel ESPN-Star Sports, who will produce and showcase the Pepsi T20 Football tournament in a special 8-episode series. This is the seventh part of the series from the capital New Delhi!



Here the link to my original article from March: Pepsi India launch Amateur T20 Football Tournament !

Pepsi T20 Football: Didier Drogba comes to Delhi for the Grand Finale!

You've seen them change the game on television many times and this is your chance to see them live in action. Football fanatics not only in Delhi but across the nation are gearing up for the much awaited Grand Finale of Pepsi T20 Football scheduled to take place on June 17 at the Thyagraj Stadium, Shri Ganganath Marg, INA Colony in New Delhi from 13.00 IST onwards.

Present at the event will be none other than Ivory Coast football sensation, Didier Drogba who will coach the national winners of the Pepsi T20 Football amateur tournament, creating waves across the country over the past few months. This team will then get a once in a lifetime opportunity to play an exhibition match with the stars of the Indian cricket team, Mahender Singh Dhoni, Virat Kohli, Suresh Raina, Harbhajan Singh and Murali Vijay. While, the national winning team will be led by avid footballer and youth icon, Ranbir Kapoor, M.S. Dhoni will front the Indian cricket team, and be coached by Baichung Bhutia, the Indian football legend.

Pepsi's first ever football campaign was launched in India with a fun and irreverent film featuring Ranbir Kapoor that set the tone for the real action earlier this year. It was followed by a unique grassroots initiative, Pepsi T20 Football that took football outside the conventional domain, giving it a refreshing twist. The initiative combined the excitement and fun of T20 style of playing cricket with the speed, thrill and spirit of football. Organized in a unique metallic cage, the 20-minute knockout matches were held across major Indian cities - Chennai, Bangalore, Kolkata, Mumbai, Lucknow, Ludhiana and Delhi, with phenomenal response. A total of 8-teams, including one winning team from each city and one wild card entry from their Facebook community will compete to emerge as 'Game Changers'.


So what are you waiting for? Go and grab your passes today and save yourselves a seat for the much awaited Grand Finale of Pepsi T20 Football!

More information under www.facebook.com/PepsiIndia

Didier Drogba to be star attraction at Pepsi T20 Football finals!

Pepsi India have confirmed that Chelsea FC's hero of Saturday's UEFA Champions League final in Munich Didier Drogba will be in New Delhi on June 17 for the grande finale of the Pepsi T20 Football.

"To take the excitement around our grassroots initiative, Pepsi T20 Football to the next level, we are proud to bring one of the world's most exciting footballer, Didier Drogba to India," said Homi Battiwalla, Category Director - Colas, Hydration and Mango Based Beverages, PepsiCo India.

The long-time Ivory Coast international Didier Drogba has been a global brand ambassador for Pepsi since 2009 and him coming to India for the grande finale less then a month after winning the UEFA Champions League adds a lot of weight to an already very successful campaign for Pepsi India.

The winning team of the national finals will get a once in a lifetime opportunity to be coached by Drogba, before they face the Indian cricketing stars in a fast paced game of Pepsi T20 Football.

"Over 448 teams have played the 20-minute knock-out matches over the last few weeks. The winning teams across cities are now gearing up for the national finale scheduled to take place on 17th June in New Delhi," Homi Battiwalla added.

For the last few month's now Pepsi India has been promoting itself through football under the 'Change the Game' banner. It all started with an ad with Bollywood actor Ranbir Kapoor, was followed by the Pepsi T20 Football, then a commercial with Chelsea trio (Drogba, Frank Lampard, Fernando Torres) taking on Indian cricketers before hitting the climax with the national finals.

The new Pepsi T20 Football concept is a format for amateurs, which according to Pepsi India combines the excitement and fun of T20 style of playing with the speed, thrill and spirit of football. The winners of this nationwide tournament will get a chance to play football, the Pepsi T20 way, against the Indian cricket stars; while they also will get coached by an to be named international football star for this game.

Played in a unique metallic cage, the initiative is being organised in major Indian cities including Chennai, Bengaluru, Kolkata, Mumbai, Lucknow, Ludhiana and Delhi, with phenomenal response.

A total of eight teams - one winning team from each city-leg and one wild card entry will compete to emerge as 'Game Changers'.

They will then get the opportunity to be coached by Didier Drogba before they face the Indian Cricket Stars for a game of Pepsi T20 Football at the Grand Finale in New Delhi.


Here the link to my original article from March 2012: Pepsi India launch Amateur T20 Football Tournament !