VIDEO: England Fan Academy (Carlsberg ad)

Danish beer maker Carlsberg has made a funny ad under the name of Fan Academy, which is intended for the UK market as it shows England fans and how to prepare them as fans for a big tournament, which includes cameos from former England stars.

Euro2012: Win chance to hand over 'Carlsberg Man of the Match Award'

The Indian division of Danish brewery Carlsberg, who are one of the tournament sponsors of the UEFA European Championship 2012 in Poland and the Ukraine, has launched a unique 'Carlsberg Man of the Match Award' campaign in India. Through a digitally run contest, participants will battle it out for a place in history - to win an exclusive chance to present the 'Carlsberg Man of the Match' Award at the UEFA Euro 2012™ semifinal match in the Polish capital Warsaw on June 28.

To win this unique opportunity, participants just have to log on to www.facebook.com/Carlsberg and answer a set of seven questions to showcase themselves as 'The Biggest Football Fanatic'. The consumers' creativity and wackiness to answer, 'What would you do to present the Carlsberg Man of the Match Award' is the final test of the participant's passion and commitment towards the sport. The winner from the Top 5 finalists will be announced in the third week of May.

Commenting on the contest Carlsberg India's Marketing Director Subodh Marwah said, "The Carlsberg Man of the Match Award initiative and our association with UEFA Euro 2012 marks yet another milestone in Carlsberg's commitment towards promoting sporting excellence and rewarding fans across India. Through this initiative we will give an opportunity of a lifetime to one lucky Indian to present the prestigious Carlsberg Man of the Match Award at the UEFA Euro 2012 in Poland! For years the UEFA Euro has been receiving great enthusiasm from football fans across the globe and 2012 is just getting bigger. What's exciting to see is how India's appetite for football has grown tremendously over the past few years and it gives us great pride to be able to give Indian fans a chance to be part of the Euro mania."

Carlsberg Group has a strong connection with European football and have shown big commitment to fans, supporters and lovers of football for almost a decade now. Carlsberg India launched the Euro2012 campaign with the unveiling of the official UEFA Euro 2012 Trophy that witnessed great enthusiasm from football enthusiasts in Delhi, Kolkata and Mumbai. Continuing their efforts to grip the growing football mania in the country, Carlsberg India has launched the 'Carlsberg Man of the Match Award' contest which is unique and exclusive in its nature.

This year, the UEFA EURO 2012™ will be held for the first time in Eastern Europe – in the exciting growth markets of Poland and the Ukraine - from June 8 to July 1, 2012.

The UEFA EURO 2012™ Trophy lands in India

Danish brewery Carlsberg, who are one of the tournament sponsors, has brought the UEFA EURO 2012™ Trophy on a three city tour to India. The trophy was unveiled at the residence of Ambassador of Denmark to India, Freddy Svane; and then taken to the Select City Walk Mall at Saket, New Delhi for a public dislay and chance for fans to click a photo with the trophy.

The UEFA EURO 2012™ Trophy was unveiled in a grand way by Carlsberg in the presence of former Indian football captain Baichung Bhutia, who himself a big fan of European football, got a first-hand chance to view the trophy from close range.

The Carlsberg India's Marketing Director Subodh Marwah speaking on the occasion said, "It is a proud moment for Carlsberg India to bring the official UEFA EURO 2012™ Trophy and offer an exceptional experience to football enthusiasts across the nation."

"We are extremely pleased and encouraged by the positive response received from the football fans. We are keen to engage with them more through exciting activities planned for the coming months. Through these stimulating initiatives, we will grow the enthusiasm around football and EURO 2012 in India," Subodh Marwah added.

In an interesting way of deciding where to display the trophy Carlsberg India carried out an online poll amongst the cities of Delhi, Mumbai, Kolkata, Hyderabad, Bengaluru, Goa, Kochi and Pune with the three cities with the maximum number of votes getting the chance to host the Trophy. In the end the three cities of Delhi, Kolkata and Mumbai topped the poll, though the order is unknown.

Carlsberg India announced another exciting contest through its Facebook page with the winner getting the chance to present the 'Man of the Match' award after one of the semifinals this summer.

This year, the UEFA EURO 2012™ will be held for the first time in Eastern Europe – in the exciting growth markets of Poland and the Ukraine - from June 8 to July 1, 2012.

Carlsberg brings the UEFA EURO 2012™ Trophy to India!

For almost a quarter of a century, Danish brewery Carlsberg has been the official sponsor of the UEFA European Championships (EURO) - the world's second largest football event - and, in 2012 Carlsberg continues this successful partnership.

This year, the tournament will be held for the first time in Eastern Europe – in the exciting growth markets of Poland and the Ukraine - from June 8 to July 1, 2012. Carlsberg India, for the first time ever, will bring the UEFA EURO 2012™ Trophy to fans across a few cities in India this year, further endorsing Carlsberg's reputation as one of the most committed sponsors of football in the world.

Announcing this exciting initiative Carlsberg India MD Soren Lauridsen said, "True to our commitment of providing the best possible experience to Indian consumers, this association with UEFA EURO 2012™ represents another milestone to cement the relationship. We are extremely pleased and proud to be able to bring the Trophy to India for the first time and add to this nation's growing enthusiasm for football. Over the next few months, we will be implementing some exciting campaigns which will create further excitement about football and EURO 2012, at the same time allowing consumers and fans to connect with the Carlsberg brand."

Carlsberg India has kicked off a 'Vote to get the Trophy to your city' campaign, encouraging fans to vote for their city in order that it has a chance to qualify and host the Trophy. The three cities out of Delhi, Mumbai, Kolkata, Hyderabad, Bengaluru, Goa, Kochi and Pune will get a chance to host this coveted Trophy.

Fans will battle it out by simply liking the page and voting for their cities. The cities with the maximum votes will host the Trophy. Each fan can track the status of their city through The 'Glass-o-Meter' tracker on the vote to get the Trophy to your city page. To make sure your city hosts the UEFA EURO 2012™ Trophy, log on to www.facebook.com/Carlsberg and cast your vote now.